Search engine optimisation (SEO) is an incredibly useful marketing discipline, especially for emerging businesses that want to compete in the digital landscape. The increasing semantic intelligence of search engine algorithms means that smaller businesses can compete with mega corporations so long as they are delivering sincere results for search engine users.
While SEO can be easy to understand as a basic concept, actively using it in a commercial way requires a great deal of experience and training. While anyone can perform basic SEO techniques like writing blog content, it takes seasoned experts to do this on a commercial scale that has the best chance of delivering the results the business is seeking.
Let’s take a look at the top reasons why you should hire a SEO consultancy firm rather than try to do it yourself.
Obviously when you pay for third party consultancy and workmanship you get a professional standard of expertise on your side. The best SEO practitioners have many years of experience behind them but are also constantly learning and mastering new techniques to keep up with the dynamic nature of search engine algorithms.
This expertise is only developed through countless hours of work on behalf of many different types of clients who all had a similar goal. While specifics will vary, engaging SEO work means that your business is seeking a greater organic online presence to help customers find you.
As opposed to delegating your IT department or traditional marketing department to perform SEO work (that they don’t understand), reaching out to a professional SEO agency means getting access to their dedicated teams of workers. This includes copyrighters, web developers and social media managers who work together on a client’s SEO.
These people are specifically trained and focused on SEO tasks and how to make sure that they are mutually supporting for the benefit of the client. They are talented at what they do and are able to perform the work at a commercial efficiency greater than anything you could do in-house.
Access to their backlinking network
The best SEO agencies will already have robust networks of connected and partnered domains on which they can push content that benefits the client’s domain authority. Backlinking is one of the most powerful ranking factors for search engines like Google and thus getting high profile backlinks is essential for effective SEO.