Finding the best SEO company for your business can be challenging, especially with so many available. Lots of companies are looking to provide a cheap and quick service that will get your money early before you decide to get rid of them.
This is what makes it difficult because many people don’t know what SEO really is. The first step to understanding and finding a quality agency for your search engine optimisation is to understand what it is and how it works.
What is SEO?
Search engine optimisation is the use of various techniques to organically improve a website ranking on search engine results pages (SERPs) and its overall performance. Search engines create their own algorithms that value various elements of website and pages believed to be of value.
The majority of this is within the content on the pages, its keywords, the relevant links and how quickly a page loads. There are a lot of other factors involved but these are some of the most well-known and obvious ones.
Developing a high quality webpage that ranks well takes time because it needs to build a digital reputation through high quality content links. This is where the division comes between the good agencies and the not so good ones.
The best SEO companies will have the following characteristics:
The company you employ should be practicing white hat practices and no black hat practices. Black hat practices are methods that involve gaining cheap traffic and using low quality content that has lots of keywords to boost rankings.
Long term this will lead to negative views of your site and potential penalties from Google. A good company will use white hat SEO practices. This involves creating high quality content with relevant links that are beneficial to the user.
An agency should be honest with you in the interview about their past experiences and what you can expect from them. They should have a good idea as to the input required from their end given your current situation and they should always be honest with feedback and results.
Hiring an SEO company with extensive experience is extremely beneficial. Not only should they be experienced, but they should be experienced in your industry or similar.
Having an experienced agency in charge of your optimisation will mean that you will get the most value for money and will likely see faster and more stable results. Because the landscape is constantly changing, having an experienced team in charge will help to stabilise and overcome any changes in the algorithm or amongst competitors.
Search engine optimisation is all about numbers and the data that is received from Google. This means that the company that is chosen needs to be diligent and look further into the numbers than just seeing them as they are.
Each data point provided by Google impacts the others and it is therefore important that the SEO company is analytical and detailed to uncover the reasoning behind any rises or falls in ranking.
- Open Minded
Having an open minded team on the end of your SEO is important for any changes that need to be made or when the business decides to change direction.
Your business may be in need of a change up and it is important that the chosen company is willing to listen to these changes. A good company may advise on various ways to go about these changes to ensure that rankings stay strong, however should always be willing to cooperate.
It is also critical for the rapidly changing landscape that is search engine optimisation. Because the algorithms and competitors are constantly changing their tactics, being open-minded to the necessary changes is important to maintaining competitiveness.